AEW must get All In 2026 right or risk losing the Wembley magic

The Wembley streak is on the line

AEW returning to Wembley for All In 2026 is a massive gamble. The company proved in 2023 that they could draw 81,035 fans, but the 2024 attendance drop signaled that the novelty is wearing off. If Tony Khan wants to fill those seats again, he cannot rely on the spectacle of the venue alone.

We need a card that feels like a collision of generations. Ospreay needs to be in the main event, but not against the same people we see every Wednesday. The British fans want their homegrown hero against a marquee name like Bryan Danielson or perhaps a returning CMLL legend to give the show a truly global feel.

Predicting the main event

Will Ospreay versus a heel-turned Hangman Page is the money match. Their chemistry is well-documented, but putting it on the biggest stage with a world title on the line gives it the legitimacy it deserves. Hangman carries a natural animosity that resonates with crowds, providing a perfect foil for Ospreay's high-octane style.

The undercard must move away from the chaotic multi-man tags that have plagued recent pay-per-views. We need focused, 20-minute clinics. A pure technical showcase like Katsuyori Shibata versus Zack Sabre Jr. would do more for the product's credibility than another six-man ladder match involving mid-carders who lack a coherent story.

The booking problem

Tony Khan needs to stop playing fantasy booker with his own roster. Every show feels like a collection of dream matches that lack long-term heat. We saw this at previous editions of All In, where the lack of build-up made the outcomes feel hollow. It is not enough to just announce a match; the audience needs a reason to care beyond the star ratings.

The Women’s division is currently the biggest potential draw if booked correctly. A triple threat featuring Jamie Hayter, Toni Storm, and a surging talent like Willow Nightingale could steal the show. Hayter’s return to London is an easy emotional hook, but the writing team has to treat her like a main event act rather than an afterthought.

The reality check

There is a glaring issue with the current presentation that shows no sign of changing. The lack of structure in the television build makes the transition from weekly episodes to stadium events feel disjointed. If you look at the 14% decline in gate revenue between 2023 and 2024, it is clear that fans are waiting for reasons to invest their money.

AEW has become too comfortable with its hardcore audience. To sell 60,000 tickets in 2026, they need to attract the casual fan who grew up watching the Attitude Era. That means cleaner finishes, tighter promos, and less reliance on outside interference to save a lackluster segment.

If the promotion continues to prioritize work rate over narrative, Wembley will look empty. A stadium requires a story that feels bigger than the ring itself. Keep the matches tight, keep the stakes high, and stop letting every single champion walk into the show without a clear, defined antagonist.