The NWA is burning sunlight in the Big Apple

So, the National Wrestling Alliance announced they are heading back to New York City. I had to read the report twice just to make sure I wasn't having a fever dream induced by too much stadium food. For a promotion that acts like it's holding onto the ghost of 1984, dropping a show in the most competitive media market on the planet feels less like a strategic move and more like a desperate cry for attention.

We know Billy Corgan loves the aesthetic of the territory days, but NYC doesn't need another nostalgia act clogging up the local indie scene. As PWInsider reported, the logistics for this are already raising eyebrows. It is one thing to run the Chase Ballroom in St. Louis and feel like a local hero. It is quite another to go into the backyard and compete for eyeballs when the market is already drowning in options.

The PG-13 reunion serves who, exactly?

Then we have the news of the PG-13 reunion. If you were watching Memphis wrestling in the mid-90s, maybe this hits your nostalgia bone. For the rest of the viewing public, it sounds like a segment you skip on the WWE Network. Bringing back guys from a bygone era to pop a small crowd might satisfy the diehards in the front row, but it does absolutely zero to build the brand for 2026.

Kerry Morton is involved in the mix, and that is where my patience hits a wall. Morton has the look, sure, he carries the family name like it's a sacred relic. But when you look at the actual output of the promotion, it feels like they are allergic to modernizing. They are trying to build the future on the foundation of a crumbling house rather than just buying new bricks.

Booking decisions that defy logic

I genuinely like Billy Corgan. The guy is a musical genius, and I will go to my grave defending Siamese Dream. However, his wrestling brain is stuck in a loop. You cannot just book matches based on who had a great run when the internet was still on dial-up. The fans who stay up until 2 AM to watch this stuff want high-level execution and coherent storylines, not just a list of names that sound like a legends roster on a low-budget video game.

The execution of these bookings often feels half-baked. You see these matches where the structure falls apart by the 10-minute mark because the talent doesn't have the chemistry or the gas tank to keep up with what fans expect in 2026. If you want to run New York, you need to bring a product that makes the crowd forget they could be at an AEW show or an elite independent card instead.

The promo segments are bloated, the pacing drags, and the reliance on 'classic' psychology often just looks like guys standing around waiting for the next spot. If you want to impress a jaded NYC crowd, you better bring more than just a reunion ticket and a historic logo. They don't care about the history of the NWA title; they care about what you are doing inside the ropes right now. Right now, the answer seems to be very little.