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Trademark

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Analysis & Commentary

WWE’s latest trademark filing is a weirdly quiet move
CONTROVERSY

WWE’s latest trademark filing is a weirdly quiet move

WWE filed a new trademark on June 8, and the internet is …

1 month, 1 week ago
The diminishing returns of Ric Flair's brand preservation
STAT DEEP DIVE

The diminishing returns of Ric Flair's brand preservation

Ric Flair's rapid pivot from legal action to family reconciliation highlights the …

1 month, 2 weeks ago
Top 10: The Most Calculated Trademark Moves in Modern Wrestling
TOP LIST

Top 10: The Most Calculated Trademark Moves in Modern Wrestling

From the official filing for Blake Monroe's new identity to the long-standing …

1 month, 4 weeks ago
WWE clears space for new talent with latest trademark filings
INTERVIEW RECAP

WWE clears space for new talent with latest trademark filings

WWE has filed new trademarks for 'Shido Ash' and 'The Mog Squad,' …

3 months ago
HBK is cooking something called NXT Revenge and it better be good
CONTROVERSY

HBK is cooking something called NXT Revenge and it better be good

WWE officially filed for the 'NXT Revenge' trademark on April 6, 2026. …

3 months, 1 week ago
NXT Revenge and the messy logic of WWE's release cycle
MATCH PREVIEW

NXT Revenge and the messy logic of WWE's release cycle

As WWE secures the rights to the name 'NXT Revenge', the wrestling …

3 months, 1 week ago
TRANSFER RUMOR

WWE's Latest Undisclosed Trademark: A Precursor to What?

PWInsider reports a new WWE trademark filing, but without disclosing the name …

3 months, 1 week ago
WWE wants 'Revenge' for NXT — but against who, exactly?
CONTROVERSY

WWE wants 'Revenge' for NXT — but against who, exactly?

WWE has filed a trademark for 'NXT Revenge,' sparking speculation about a …

3 months, 1 week ago
WWE trademark filings suggest a summer of brand identity shifts
INJURY REPORT

WWE trademark filings suggest a summer of brand identity shifts

WWE is filing a series of new trademarks for roster talent, signaling …

3 months, 2 weeks ago