Yota Tsuji Plays 4D Chess in Chicago
Pull up a barstool, crack open a cold domestic light beer, and let’s talk about the absolute circus of international professional wrestling politics. We have a Japanese champion changing his tune faster than a politician on election night. We have an American billionaire trying to run a streaming network while playing travel agent for fifty wrestlers.
It is a beautiful, chaotic mess. This summer is shaping up to be the ultimate test of Tony Khan's management style.
Let's start with Yota Tsuji, the current IWGP Heavyweight Champion. This is the same guy who went to Tokyo Sports earlier this year and wanted to boycott the AEW x NJPW Forbidden Door pay-per-view. He was screaming from the rooftops that AEW was sucking NJPW dry.
Now, suddenly, he is the champion and everything is fine. In fact, Yota Tsuji invited Tony Khan to the first night of the G1 Climax 36 in Chicago. That is some top-tier political maneuvering.
You do not invite the boss of the rival promotion to your big US show unless you want something. Tsuji is holding the top belt in Japan, but he knows where the American money is. He wants the spotlight that comes with hitting a spear or a gene blast in front of ten thousand screaming fans in Chicago.
Tsuji is basically showing up at Tony Khan's front door with a box of donuts after trashing him online for six months. It is hilarious, and frankly, I respect the hustle. The G1 Climax is NJPW's holy grail tournament.
Hosting the opening night in Chicago is a massive gamble for New Japan. They need American eyeballs, and they need AEW fans to buy tickets. Tsuji knows this.
He knows a photo op with Tony Khan in Chicago does more for his brand than another twenty-minute match in Korakuen Hall. The boycott talk was great for getting headlines in Japan. But business is business, and business in America runs through Tony Khan.
The Nightmare of Booking Across Oceans
This brings us to the actual reality of these two companies working together. Tony Khan recently spoke about the challenging logistics of the AEW-NJPW relationship. Khan mentioned he would love to book a tournament involving talent from both promotions.
But the logistics are an absolute nightmare. Think about the actual mechanics of this. You have to fly guys back and forth across the Pacific Ocean.
You have to deal with visa issues, which have derailed more wrestling cards than bad booking ever could. Then you have to deal with the egos of two different sets of writers who both want their guys to look like terminators. You cannot just book a match and expect it to happen.
Specifically, the issues boil down to a few major roadblocks:
- Visa delays preventing match announcements until forty-eight hours before the bell rings.
- Jetlag ruining potential classic matches because guys are flying on 14-hour flights.
- Protecting champions who refuse to take a pinfall or tap out to another company's finisher.
This is where Tony Khan's biggest flaw as a promoter comes out. He wants to be everyone's friend and book every dream match he thought of in 1998. He acts like he has infinite stamina and infinite money, which is only half true.
Trying to run a joint tournament means someone has to lose, and nobody wants to take a One-Winged Angel or a Destino. Imagine trying to book a tournament where Orange Cassidy has to face Sanada. Who takes the pin?
NJPW does not want their guy looking weak before the G1. AEW does not want their weekly television stars losing to guys who fly back to Tokyo the next morning. It is a logistical traffic jam that no amount of money can easily solve.
The Streaming Wars Go Indie-Adjacent with MyAEW
If managing a Japanese partnership was not enough, Khan is also launching a new streaming service. Let's look at the motivation behind the MyAEW streaming platform. Khan wants to build a direct pipeline to the fans.
But here is the catch. The wrestling world wants the tape libraries. Fans want the Ring of Honor archive and early AEW Dynamite episodes in one easy place.
Khan is still playing his cards close to his chest about adding those video libraries to the service. That is a major mistake. A streaming service without a deep archive is just a live feed with extra steps.
Nobody is paying monthly fees just to watch stuff they can get on cable or through other means. If MyAEW is just a glorified app for PPV purchases, it will fail. The hardcore fans want the history.
They want to watch matches from 2019 and Ring of Honor shows from 2005. If Khan does not put the archives on MyAEW, he is leaving money on the table. It is like opening a restaurant and only serving the soup of the day.
People want the full menu. They want the matches that built the company. Khan needs to understand that streaming is about convenience and depth, not just another paywall.
Arn Anderson and the Human Side of the Billionaire
Despite the online grumbling and the booking headaches, the locker room still seems to back the boss. Wrestling veteran Arn Anderson praised Tony Khan recently. Anderson called Khan a class act and noted that he treats the talent really well.
Tony Khan is a ‘class act,’ treats AEW talent really well
That is not nothing in a business historically run by promoters who would steal their own mother's purse. The Enforcer has seen every trick in the book. He worked for Jim Crockett, Vince McMahon, and Eric Bischoff.
If Arn says a promoter treats people well, you should believe him. He has no reason to lie, especially now that he is not on the weekly payroll in the same way. This highlights the weird duality of Tony Khan.
On one hand, he is the target of endless internet memes and booking critiques. On the other hand, the actual wrestlers seem to genuinely respect him. He pays them well, he respects their health, and he treats them like human beings.
In the wrestling business, that makes him practically a saint. But being a nice guy does not fix a messy booking sheet. It does not make the flights from Tokyo to Chicago fly any faster.
Khan has to find a balance between being the beloved locker room boss and the ruthless executive who makes tough calls. So, will Tony Khan show up in Chicago for the G1 Climax? If I had to bet my bar tab, I would say yes.
Khan cannot resist a wrestling show, especially one where the IWGP Champion is personally inviting him. But he needs to go there with his business hat on, not just his fan hat. NJPW needs AEW's help to fill those American arenas.
Khan needs NJPW to keep his hardcore fans happy. It is a marriage of convenience, but the house is getting crowded. With the MyAEW launch and the G1 tournament, this summer will define the next phase of the relationship.
Khan needs to stop playing fantasy booker and start making concrete decisions. He needs to put the Ring of Honor library on MyAEW. He needs to demand NJPW talent actually do some jobs on American television if they want AEW stars in Japan.
And he needs to keep listening to guys like Arn Anderson who know how the business actually works. Grab another beer and watch the show. Because whether it is a masterpiece or a trainwreck, Tony Khan is going to make sure it is loud.