Why the Hardy brand refuses to die

TNA announced their card for the July 23 episode of Impact, and surprise, surprise, we are heading back to the Hardy compound. A Righteous Deletion match is officially on the books for Matt and Jeff Hardy. If you were hoping for a traditional wrestling match with collar-and-elbow tie-ups and a standard referee, you are clearly watching the wrong promotion.

We have seen various versions of this cinematic chaos since 2016, and some days I wonder if the concept has hit its expiration date. However, there is something about the frantic, low-budget aesthetic that keeps people talking. Whether it is fireworks exploding in a field or drones acting as referees, it is a fever dream we cannot look away from.

Nic Nemeth is putting in the work

While the Hardys are busy setting things on fire, Nic Nemeth is actually tasked with carrying the TNA World Championship. He is set to defend his title against KC Navarro this coming week. It is a massive opportunity for Navarro, who has been grinding on the indies for years, but let's be real about the situation.

Nemeth has been everywhere since leaving WWE, and he brings a credibility that TNA desperately needed during their transition phases. Watching him headline Impact feels like a throwback to when the belt actually meant something to the main event scene. He takes moves well and his promo work has remained top-tier despite the venue changes he has endured since 2024.

The booking math doesn't always add up

Let's address the elephant in the room regarding the recent TNA announcements. Bringing back the Righteous Deletion gimmick is a cynical attempt to fish for social media clips. Sometimes, it feels like they are throwing nostalgia at the wall to see what sticks rather than building actual stars to challenge someone like Nemeth long-term.

If Navarro ends up just being a speedbump for the world champion, it is a waste of a showcase match. We have seen other promotions struggle with the balance between established legends and hungry newcomers. TNA needs to ensure this isn't just a two-hour block of television that gets forgotten by the weekend.

Ultimately, the July 23 show is a microcosm of the current product. You get the serious, grounded wrestling of Nemeth paired with the absolute insanity of the Hardys. It is a chaotic mix, but at least it isn't boring. As I've noted regarding other creative gambles, the wrestling world is currently allergic to playing it safe.

I will be watching to see if Nemeth can elevate Navarro or if this is just business as usual for the weekly grind. If the Hardys end up fighting a drone in a swamp again, I might finally lose my mind, but I will be there for the 30-minute window regardless. This is the wrestling industry in 2026, where the ceiling for weirdness seems to be infinite.