What is the topic of Bianca Belair and Montez Ford's new vlog series?

The recently launched YouTube vlog series documents Bianca Belair's pregnancy journey. It gives fans an inside look at their lives and has been universally praised for showcasing the couple's natural, effortless chemistry that initially made their Hulu reality show a major hit.

Why are fans criticizing WWE's current booking of Montez Ford?

Fans and critics argue that WWE is wasting Montez Ford's immense star power by keeping him parked in a tag team. Despite possessing the look, natural promo ability, and a visceral connection with the audience, he has yet to be pushed toward a singles championship.

Which match showed Montez Ford's potential as a singles star?

A standout performance in a past Elimination Chamber match is frequently cited as the moment Ford proved his singles potential. During that match, he executed a spectacular frog splash from the top of a pod and looked like a main event star alongside established names.

Who is Montez Ford's tag team partner in the Street Profits?

Montez Ford is currently partnered with Angelo Dawkins in the Street Profits tag team. While the article acknowledges Dawkins as a solid worker with a great spinebuster, it argues that tying Ford to this team is a major mistake at this stage of his career.

Why is Montez Ford not a WWE singles champion yet?

The lack of a singles championship for Montez Ford is attributed to an organizational failure by WWE's creative team. Instead of breaking him out and capitalizing on his undeniable charisma, they have kept him stuck in the same tag team holding pattern since before the pandemic.

Belair and Ford's new vlog exposes a massive WWE booking failure

The Content Machine Never Sleeps

You have to respect the hustle. In an industry where your spot on the card can vanish because a writer sneezed during a pitch meeting, controlling your own narrative is the only real job security. That is exactly what Bianca Belair and Montez Ford are doing right now.

As Wrestling Inc reported this week, the WWE power couple just dropped the first episode of their new vlog series documenting Bianca’s pregnancy journey. It is exactly what you would expect from these two. It is charming, it is highly produced, and it shows off the natural, effortless chemistry that made their Hulu reality show a hit with people who don't even watch wrestling.

Fans are eating it up. The YouTube comments section is currently flooded with crying emojis and heart reactions. The wrestling internet, usually a toxic wasteland of tribalism and horrible fantasy booking, has universally agreed that this is wholesome content. Nobody is arguing about star ratings. Everyone is just happy for them.

But I can't help but look at this through a different lens. I am sitting here watching Montez Ford be incredibly funny and charismatic into a cheap vlog camera, and it just makes me furious about what is happening on Friday nights. It is a glaring reminder of how poorly utilized he is on actual television.

The Montez Ford Problem

Let's just address the elephant in the room right now. The fact that Montez Ford is not a singles champion in the year 2026 is pure organizational malpractice. It is a catastrophic failure of imagination from a creative team that usually prides itself on building new main eventers.

We all saw the Elimination Chamber match a few years ago. We all saw him jump off the top of the pods, hit a frog splash that practically scraped the arena ceiling, and look like a million bucks standing next to Seth Rollins and Austin Theory. That night was supposed to be the launching pad. Everyone in the building knew it. The people at home knew it.

Instead, we are staring down the barrel of Backlash 2026 next week, and Ford is still stuck in the exact same tag team holding pattern he has been in since before the pandemic. Angelo Dawkins is a solid worker. He throws a really nice spinebuster. But keeping Ford tied to the Street Profits at this stage in his career is criminal. It is like keeping a Ferrari parked in a dusty garage because your buddy needs a ride in a reliable minivan.

The pregnancy vlog just twists the knife for anyone paying attention. You watch five minutes of it, and Ford's star power jumps off the screen. He has the look, he has the natural promo ability, and he has a visceral connection with the audience that you simply cannot teach in the Performance Center no matter how many promo classes you run.

WWE is letting him play a supporting character on his own YouTube channel while he should be preparing to chase a midcard title, at the very least. The timing could not be better to break him out, yet the trigger remains unpulled month after month.

The Void Left By The EST

Then there is the other side of this equation. Bianca Belair stepping away from the ring to start a family is fantastic news for her personally. I am thrilled for them. But professionally? It leaves a massive crater in the women's division that nobody has quite figured out how to fill.

People quickly forget how much heavy lifting Belair did over the last three years. She was the ultimate safety net for the booking committee. If a segment was falling apart, you sent Bianca out there. If you needed a twenty-minute banger on a premium live event to save a mediocre card, you booked Bianca. She was essentially the workhorse of the entire company, male or female.

Without her, the division feels noticeably thinner. The top of the card still has star power, sure. We just survived the absolute chaos of WrestleMania 41 in Vegas last month. But as we transition into the slow summer months, the lack of main event depth is really starting to show its teeth.

Belair's sheer athleticism covered up a lot of booking flaws. You could throw her into a cold feud with zero build, and the match would still deliver because she could hit a Gorilla Press slam that would pop the crowd out of nowhere. You do not just replace that kind of reliability. You cannot just draft someone from NXT and expect them to carry that weight.

Right now, the women's locker room is scrambling for TV time. A few younger talents are getting looks, and we are seeing some fresh matchups. But nobody has that undeniable, immediate aura that Belair brought to the entrance ramp every single week.

Monetizing The Layoff

This brings us back to the business side of the vlog. In the old days, a pregnant wrestler would simply vanish from television for a year. Maybe you would get a quick update from the commentary table during a throwaway match, but out of sight usually meant out of mind. You lost your momentum, and you had to start from scratch when you came back.

Belair and Ford are playing a much smarter game. By launching this vlog, they are keeping their names in the algorithm. They are maintaining their deep connection with the audience without taking a single bump. It is the modern evolution of the wrestling business, and it is brilliant.

They already proved they could draw an audience outside the ring with the Hulu reality show. Now, they are cutting out the middleman entirely. There are no network executives giving them bad notes. There are no reality TV producers trying to manufacture fake drama for a commercial break. Just a camera, their actual lives, and direct monetization from their hardcore fanbase.

It is a genius move. It also acts as a brilliant slow-burn promotional tool for whenever Belair decides to make her eventual return to the ring. The pop she gets when that music finally hits again is going to be deafening, and this vlog is going to be a massive reason why.

The audience will feel like they went on the entire journey with her. They watched the initial pregnancy announcements, the gender reveals, the late-night hospital trips. When she steps back through the curtain, she will not just be a returning wrestler trying to get her spot back. She will be family.

The Clock is Ticking

The real question is what happens when this vlog series wraps up. Belair's eventual return is a guaranteed money-maker for WWE. The story writes itself, and the merchandise will fly off the shelves.

But what about Ford? Does he really spend the next eight months throwing red solo cups into the crowd during three-minute television matches? Does he just wait around in catering while his wife is building a massive online following? Or does WWE finally wake up and realize they have a generational talent just spinning his wheels?

We are exactly eight days away from Backlash. The card is packed. The post-WrestleMania storylines are settling into their grooves. But there is a glaring hole where Montez Ford's singles push should be.

If watching this vlog does not convince the creative team to strap a rocket to him, absolutely nothing will. They have a guy who oozes charisma in a casual YouTube video shot in his living room. Yet they struggle to write compelling television for him with a massive budget and a dedicated staff of Hollywood writers.

The vlog is a massive success for the couple, and I highly recommend checking it out. I just hope the people running the show on Friday nights are paying attention to it. Because right now, the most compelling content Montez Ford is producing is happening entirely outside of a wrestling ring, and that is a damn shame.